ABOUT WEAR INDIA
WEAR INDIA is a contemporary and indigenous apparel brand that produces ‘Souvenir’ apparel and accessories manufactured by the parent company “HATHI – हाथी”. We deliver unique, stylish, top quality and comfortable apparels with friendly and relaxed prices.
A souvenir is “A tangible object saved or kept as a reminder of a particular event or journey. Tourists or visitors purchase souvenirs to serve as reminders of their visit”. Souvenirs are a proof of travel, a vicarious sharing of one’s travel with friends and family, thoughtful gifts for those back home, and of course, sentimental memories of travels undertaken.
Hathi presents first Pan Indian Souvenir T shirt with a collage of 17 Indian Languages on it to promote tourism and to motivate tourists to visit India. “Wear India” as a slogan to promote “Made in India” apparel. To promote and value cotton, jute, and silk. India – “Dress maker of the world” to coin its own indigenous brand with unique title in Hindi – हाथी
VISION
The purpose of the Wear India brand is to fill a noticeable void in the Pan Indian Textile Souvenir Market. Our products will combine elements of existing features to meet the markets need in the best way keeping the value feature and unique style.
MISSION
Wear India will be a leader in Pan Indian Textile Souvenir retail business by retailing the unique product through Indian souvenir shops in Airports, Seaports and online.
BRAND VALUES
Wear India from Hathi Sports is committed to following values:
- Maintain utmost level of integrity to all the customers and vendors transactions
- Educating attitude towards other cultures
- Knowledge of India – Unity in diversity
- Understand our customers’ travel motivations, tourism styles, attitude towards souvenirs and purchase intention
- Improve desire to explore the cultures of Indian travel destinations
- To meet and exceed our customer’s needs and wants of all times